A Seminar on market entry in GERMANY
On 25 of March 2014 the much awaited Consultinghouse Market Entry and Expansion Summit 2014 took place at the Pakistan German Business Forum in Karachi, Pakistan.
The summit, part of Consultinghouse's six day roadshow through the Pakistani market, was attended by the German Consul & Deputy Head of Mission in Karachi and the Pakistan German Business Forum (PGBF)
On this day, Pakistani CEOs, Entrepreneurs and individuals got the opportunity to gather information about how to expand their business in the German market. On the following days of the main event, the participants had the opportunity to meet the consultants of Consultinghouse personally and discuss their individual market entry strategy as well as investment opportunities in the German market in face-to-face meetings. A deeper insight into capturing the German market was given, especially with regard to unknown tax and legal regulations "We talked about how our consultants support Pakistani businesses and how to grow sustainably in Europe while benefitting the brand through the positive image of the business location in Germany" said Martin Wilke, Managing Director of Consultinghouse. The Managing Director of Consultinghouse welcomed the participants and gave a short introduction to the Marketplace Germany and the services his company provides for international clients who want to expand their business in Germany. Mr. Martin Wilke talked about the challenges Pakistani companies have to face when entering the German market and Ritika Malik, the business development manager of Consultinghouse, provided a detailed look at the legal and tax barriers foreign companies have to overcome in a new business environment. She also gave insight on the new established EU Blue Card, which is particularly designed for highly qualified individuals planning to come and live in Germany.
To overcome challenges when capturing new markets in Europe was the key point The participants at the Expansion summit included CEOs, decision makers and entrepreneurs from various industries such as healthcare, ITC, tourism, fashion and the textile industry, who joined the event in order to share their future plans. The main objective of this event at the Pakistan German Business Forum was "to inform everyone how Pakistani companies can differentiate themselves by capturing the German market" says Andreas Wilke, Business Consultant responsible for the Pakistan and Indian market. "At the same time we talked about the cultural challenges companies have faced in the past when expanding their operations into a new market."
After the presentation, the company representatives come together for a network and get-together in the afternoon. The One2One meetings were held on the next three days with the senior partner of Consultinghouse and the decision makers of various companies in order to discuss their customized market entry strategy.